What is WhatsApp Business API?

WhatsApp Business API allows enterprises to reach users on WhatsApp through verified business accounts.

WhatsApp primarily intends the channel to act as a medium for

1. High-value transactional notifications
2. Customer support
3. No promotional content

WhatsApp Chatbot API allows enterprises to deliver high volumes of notifications as opposed to WhatsApp for Business App which is entirely manual and designed for very small businesses.

Security and Data Handling

Data security - WhatsApp’s end-to-end encryption ensures only the customer and the business you're communicating with can read what's sent, and nobody in between, not even WhatsApp. All customer data traversing the platform is encrypted using TLS or Noise Pipes. WhatsApp communications are encrypted with customer-specific keys.

Data storage and handling - WhatsApp doesn't store messages or customer contacts. Only the business and WhatsApp business solution provider have access to the data. Any unauthorized third parties cannot discern the content of these messages.